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How Email Signatures Can Boost The Success of Your Marketing Strategy

How Email Signatures Can Boost The Success of Your Marketing Strategy

More than half of young white-collar workers start their day groggily going through inbox while still in bed and they continue checking their emails every few…

Anton ShabatovFebruary 20, 2020
Why Do You Need to Follow Up?

Why Do You Need to Follow Up?

Just like in life, in email marketing, the initial interest to your offer does not guarantee to close the deal. That is why sales follow up emails are called…

Anton ShabatovFebruary 18, 2020
Email Sender Reputation - why is important in 2020

Email Sender Reputation - why is important in 2020

The sender’s reputation (or rating) is the main criteria that affects the hit of emails in the Inbox folder (not the spam one). As in life, goodies are forgiven…

Anton ShabatovFebruary 12, 2020
Relationship Marketing Strategies in 2020

Relationship Marketing Strategies in 2020

Nowadays, being a god at attracting customers is no longer enough for effective business development. You need to learn how to make them come back. This is more…

Anton ShabatovFebruary 6, 2020
Email Campaign Tools for Agencies - Quick Review

Email Campaign Tools for Agencies - Quick Review

"Personalization and automation of email marketing will help to adapt to the tastes and preferences of your customers and, thus, improve the quality of communication…

Anton ShabatovFebruary 3, 2020
How to pick locks with Proofy + Mailchimp?

How to pick locks with Proofy + Mailchimp?

Hi guys! I am glad to see you and thank you for reading our articles. We put our heart and soul into each of them as a team, and we really hope they help you…

Anton ShabatovJanuary 22, 2020
Email etiquette rules for improvement

Email etiquette rules for improvement

What is email etiquette? I tried to find relevant email etiquette rules for 2020. And you know what? 90% of what I've found is complete nonsense, outdated for…

Anton ShabatovJanuary 15, 2020
Proofy + Mailerlite — Specifications and Benefits

Proofy + Mailerlite — Specifications and Benefits

An email newsletter is one of the most effective online marketing tools if you know how to use it. It allows you to increase the number of orders on the website…

Anton ShabatovJanuary 7, 2020
Latest Email Marketing Trends in 2020

Latest Email Marketing Trends in 2020

If we look back in 2019, we can notice many innovations it brought us. Email marketing benefited as well. In the past year, the appearance of AMP technology…

Anton ShabatovDecember 24, 2019
How to achieve 95 + % open rates in Holidays 2019-2020

How to achieve 95 + % open rates in Holidays 2019-2020

Writing this material I’ve found a whole bunch of articles telling that people usually read more newsletters during holidays, click more on the links and all…

Anton ShabatovDecember 19, 2019
Personalization 2.0 in 2020 — How to gain up to 100% deliverability?

Personalization 2.0 in 2020 — How to gain up to 100% deliverability?

The development of technologies keeps growing, and companies become more innovative in attraction customers. Now they choose multiple channels and new trends to…

Anton ShabatovDecember 17, 2019
How Does Your Dream Email List Look Like in 2020?

How Does Your Dream Email List Look Like in 2020?

Any company planning to build a successful business sooner or later will have to properly craft the email list (and the entire customer base in general, but more…

Anton ShabatovDecember 12, 2019
How to mine gold with Proofy? Close.com use case

How to mine gold with Proofy? Close.com use case

Do you know the close.com cloud service? It’s not that popular as Hubspot CRM (which we already have in our integration capabilities), yet it has its own pros…

Anton ShabatovDecember 3, 2019
Proofy.io for increasing the Hubspot CRM outreach efficiency

Proofy.io for increasing the Hubspot CRM outreach efficiency

We suspect that you are already familiar with the functionality and charms of the Hubspot CRM. If not ― we recommend to register in their free trial version…

Anton ShabatovNovember 26, 2019
3 DEADLY mistakes + 3 proven hacks for collecting email subscriber list

3 DEADLY mistakes + 3 proven hacks for collecting email subscriber list

In this article, we will skip things like “what is the email subscriber list” and “why do you need it”. We don't see the point of wasting your time on…

Anton ShabatovNovember 14, 2019
How to Find a Real Person Behind the Email Address

How to Find a Real Person Behind the Email Address

Know nothing about the person except the name? No problem, it's enough! Read our guide and find people's contacts easily (We mean how to find person by email). Today,…

Anton ShabatovNovember 1, 2019
6 Ways to Improve the Effectiveness of Your Email Marketing

6 Ways to Improve the Effectiveness of Your Email Marketing

Email may have started out as a platform for either personal/social or business reasons like sending birthday greetings, check-up messages, application letters,…

Anton ShabatovOctober 1, 2019
How to create emotional content and make your audience feel something

How to create emotional content and make your audience feel something

Have you ever been on the verge of a breakdown while writing an article? Some writers regularly experience such a pleasure. That's why I want to pretend I'm Julius…

Anton ShabatovSeptember 25, 2019
Turning Enemies Into Friends by Marketing Automation

Turning Enemies Into Friends by Marketing Automation

In the B2B market, the cycle deal can last for months or even years. Therefore, each client is weight in gold, and competitors never sleep. In this case, emotions…

Anton ShabatovSeptember 1, 2019
Segmentation in Email Marketing: Best Strategies and Creative Ideas

Segmentation in Email Marketing: Best Strategies and Creative Ideas

Have you ever faced the cases when you seemingly do everything right, but still you have low open and high unsubscribe rates? But do you apply email segmentation…

Anton ShabatovNovember 29, 2018
Abandoned Cart Emails: 10 Best Practices with Examples

Abandoned Cart Emails: 10 Best Practices with Examples

Mobile shopping is convenient but still a bit trouble-making tool. For buyers, it can have some difficult requirements or technical issues that can prevent completing…

Anton ShabatovNovember 15, 2018
How to Make a Good Average Unsubscribe Rate?

How to Make a Good Average Unsubscribe Rate?

The reality of email marketing includes the fact that people can opt out of your email. And this is not an extraordinary situation but a norm. We cannot provide…

Anton ShabatovNovember 1, 2018
Emoji for Email Marketing: Yes or No? 10 Rules to Use Emoji Symbols

Emoji for Email Marketing: Yes or No? 10 Rules to Use Emoji Symbols

Fun fact: in 2015 Oxford Dictionaries awarded emoji as a “Word of the Year”. This is a huge breakthrough for symbols and significant case to speak of. In online…

Anton ShabatovNovember 1, 2018
Emailing a resume: what to write in an email when sending a resume?

Emailing a resume: what to write in an email when sending a resume?

With a wide range of job services, employers and potential employees have got used to sending their CVs via special sites and apps. However, there are still…

Anton ShabatovOctober 22, 2018