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How Email Signatures Can Boost The Success of Your Marketing Strategy

How Email Signatures Can Boost The Success of Your Marketing Strategy

More than half of young white-collar workers start their day groggily going through inbox while still in bed and they continue checking their emails every few hours…

Anton ShabatovFebruary 20, 2020
Why Do You Need to Follow Up?

Why Do You Need to Follow Up?

Just like in life, in email marketing, the initial interest to your offer does not guarantee to close the deal. That is why sales follow up emails are called to…

Anton ShabatovFebruary 18, 2020
Email Sender Reputation - why is important in 2020

Email Sender Reputation - why is important in 2020

The sender’s reputation (or rating) is the main criteria that affects the hit of emails in the Inbox folder (not the spam one). As in life, goodies are forgiven…

Anton ShabatovFebruary 12, 2020
Relationship Marketing Strategies in 2020

Relationship Marketing Strategies in 2020

Nowadays, being a god at attracting customers is no longer enough for effective business development. You need to learn how to make them come back. This is more…

Anton ShabatovFebruary 6, 2020
Email Campaign Tools for Agencies - Quick Review

Email Campaign Tools for Agencies - Quick Review

Criteria for choosing an email sending tool  We assume that you have already  Made a list of tasks that you want being solved with the help of email newsletters.…

Anton ShabatovFebruary 3, 2020
How to pick locks with Proofy + Mailchimp?

How to pick locks with Proofy + Mailchimp?

Hi guys! I am glad to see you and thank you for reading our articles. We put our heart and soul into each of them as a team, and we really hope they help you earn…

Anton ShabatovJanuary 22, 2020
How to Improve Your Email Etiquette in 2020 (tricks and hacks)

How to Improve Your Email Etiquette in 2020 (tricks and hacks)

I tried to find relevant email etiquette rules for 2020. And you know what? 90% of what I’ve found is complete nonsense, outdated for like 50 years. It feels…

Anton ShabatovJanuary 15, 2020
Brand New Email Marketing Trends in 2020

Brand New Email Marketing Trends in 2020

If we look back in 2019, we can notice many innovations it brought us. Email marketing benefited as well. In the past year, the appearance of AMP technology for…

Anton ShabatovDecember 24, 2019
How to achieve 95 + % open rates in Holidays 2019-2020

How to achieve 95 + % open rates in Holidays 2019-2020

Writing this material I’ve found a whole bunch of articles telling that people usually read more newsletters during holidays, click more on the links and all the…

Anton ShabatovDecember 19, 2019
Personalization 2.0 in 2020 — How to gain up to 100% deliverability?

Personalization 2.0 in 2020 — How to gain up to 100% deliverability?

The development of technologies keeps growing, and companies become more innovative in attraction customers. Now they choose multiple channels and new trends to…

Anton ShabatovDecember 17, 2019
How Does Your Dream Email List Look Like in 2020?

How Does Your Dream Email List Look Like in 2020?

Any company planning to build a successful business sooner or later will have to properly craft the email list (and the entire customer base in general, but more…

Anton ShabatovDecember 12, 2019
How to mine gold with Proofy? Close.com use case

How to mine gold with Proofy? Close.com use case

Do you know the close.com cloud service? It’s not that popular as Hubspot CRM (which we already have in our integration capabilities), yet it has its own pros…

Anton ShabatovDecember 3, 2019
3 DEADLY mistakes + 3 proven hacks for collecting email subscriber list

3 DEADLY mistakes + 3 proven hacks for collecting email subscriber list

In this article, we will skip things like “what is the email subscriber list” and “why do you need it”. We don’t see the point of wasting your time…

Anton ShabatovNovember 14, 2019
How to Find a Real Person Behind the Email Address

How to Find a Real Person Behind the Email Address

Know nothing about the person except the name? No problem, it’s enough! Read our guide and find people’s contacts easily. Today, in times of widespread…

Anton ShabatovNovember 1, 2019
6 Ways to Improve the Effectiveness of Your Email Marketing

6 Ways to Improve the Effectiveness of Your Email Marketing

Email may have started out as a platform for either personal/social or business reasons like sending birthday greetings, check-up messages, application letters,…

Anton ShabatovOctober 1, 2019
Best Practices of Email Call-To-Action: Dos & Don'ts

Best Practices of Email Call-To-Action: Dos & Don'ts

Being the part of successful email marketing, call to action needs to be discussed as well. As it is obvious from the name of this element, this is where you motivate…

Anton ShabatovMay 24, 2018