Why Do You Need to Follow Up?
Just like in life, in email marketing, the initial interest to your offer does not guarantee to close the deal. That is why sales follow up emails are called to…
Email Sender Reputation - why is important in 2020
The sender’s reputation (or rating) is the main criteria that affects the hit of emails in the Inbox folder (not the spam one). As in life, goodies are forgiven…
Relationship Marketing Strategies in 2020
Nowadays, being a god at attracting customers is no longer enough for effective business development. You need to learn how to make them come back. This is more…
Email Campaign Tools for Agencies - Quick Review
Criteria for choosing an email sending tool We assume that you have already Made a list of tasks that you want being solved with the help of email newsletters.…
How to Improve Your Email Etiquette in 2020 (tricks and hacks)
I tried to find relevant email etiquette rules for 2020. And you know what? 90% of what I’ve found is complete nonsense, outdated for like 50 years. It feels…
Proofy + Mailerlite — Specifications and Benefits
An email newsletter is one of the most effective online marketing tools if you know how to use it. It allows you to increase the number of orders on the website…
Brand New Email Marketing Trends in 2020
If we look back in 2019, we can notice many innovations it brought us. Email marketing benefited as well. In the past year, the appearance of AMP technology for…
Personalization 2.0 in 2020 — How to gain up to 100% deliverability?
The development of technologies keeps growing, and companies become more innovative in attraction customers. Now they choose multiple channels and new trends to…
How Does Your Dream Email List Look Like in 2020?
Any company planning to build a successful business sooner or later will have to properly craft the email list (and the entire customer base in general, but more…
Proofy.io for increasing the Hubspot CRM outreach efficiency
We suspect that you are already familiar with the functionality and charms of the Hubspot CRM. If not ― we recommend to register in their free trial version and…
3 DEADLY mistakes + 3 proven hacks for collecting email subscriber list
In this article, we will skip things like “what is the email subscriber list” and “why do you need it”. We don’t see the point of wasting your time…
How to Find a Real Person Behind the Email Address
Know nothing about the person except the name? No problem, it’s enough! Read our guide and find people’s contacts easily. Today, in times of widespread…
6 Ways to Improve the Effectiveness of Your Email Marketing
Email may have started out as a platform for either personal/social or business reasons like sending birthday greetings, check-up messages, application letters,…
Turning Enemies Into Friends by Marketing Automation
In the B2B market, the cycle deal can last for months or even years. Therefore, each client is weight in gold, and competitors never sleep. In this case, emotions…
Segmentation in Email Marketing: Best Practices and Creative Ideas
Have you ever faced the cases when you seemingly do everything right, but still you have low open and high unsubscribe rates? But do you apply email segmentation…
Abandoned Cart Emails: 10 Best Practices with Examples
Mobile shopping is convenient but still a bit trouble-making tool. For buyers, it can have some difficult requirements or technical issues that can prevent completing…