Segmentation in Email Marketing: Best Practices and Creative Ideas
Have you ever faced the cases when you seemingly do everything right, but still you have low open and high unsubscribe rates? But do you apply email segmentation…
Abandoned Cart Emails: 10 Best Practices with Examples
Mobile shopping is convenient but still a bit trouble-making tool. For buyers, it can have some difficult requirements or technical issues can prevent completing…
How to Make a Good Average Unsubscribe Rate?
The reality of email marketing includes the fact that people can opt out of your email. And this is not an extraordinary situation but a norm. We cannot provide…
Emoji for Email Marketing: Yes or No? 10 Rules to Use Emoji Symbols
Fun fact: in 2015 Oxford Dictionaries awarded emoji as a “Word of the Year”. This is a huge breakthrough for symbols and significant case to speak of. In online…
Improve Inbox Placement and Email Deliverability: Spam
Did you ever think how a few simple actions can really protect you from being sent to spam? Well, actually all previously mentioned tips also are important in reaching…
Improve Inbox Placement and Email Deliverability: Technical Aspects (Part 2)
The previous article has opened the topic on how you can improve your marketing campaign by covering important aspects of inbox placement and email deliverability.…
Improve Inbox Placement and Email Deliverability: Technical Aspects (Part 1)
Email marketing has one main task – to ensure your audience receives your message. It can be a real challenge to reach your potential customer and if you also…
How and Why to Reactivate an Old Subscriber Base
Over time, the “dead souls” (subscribers who do not react to emails) emerge even in the cleanest of bases. They spoil the general statistics and trustworthiness…
Email Validation: Why and How to Do It
We talk about email validation, the reasons why it is required and how it works, and we talk about how to check the presence of the domain and IP in the spam lists…