How Does Your Dream Email List Look Like in 2020?
Any company planning to build a successful business sooner or later will have to properly craft the email list (and the entire customer base in general, but more…
Proofy.io for increasing the Hubspot CRM outreach efficiency
We suspect that you are already familiar with the functionality and charms of the Hubspot CRM. If not ― we recommend to register in their free trial version and…
3 DEADLY mistakes + 3 proven hacks for collecting email subscriber list
In this article, we will skip things like “what is the email subscriber list” and “why do you need it”. We don’t see the point of wasting your time…
How to Find a Real Person Behind the Email Address
Know nothing about the person except the name? No problem, it’s enough! Read our guide and find people’s contacts easily. Today, in times of widespread…
6 Ways to Improve the Effectiveness of Your Email Marketing
Email may have started out as a platform for either personal/social or business reasons like sending birthday greetings, check-up messages, application letters,…
Turning Enemies Into Friends by Marketing Automation
In the B2B market, the cycle deal can last for months or even years. Therefore, each client is weight in gold, and competitors never sleep. In this case, emotions…
Segmentation in Email Marketing: Best Practices and Creative Ideas
Have you ever faced the cases when you seemingly do everything right, but still you have low open and high unsubscribe rates? But do you apply email segmentation…
Abandoned Cart Emails: 10 Best Practices with Examples
Mobile shopping is convenient but still a bit trouble-making tool. For buyers, it can have some difficult requirements or technical issues that can prevent completing…
How to Make a Good Average Unsubscribe Rate?
The reality of email marketing includes the fact that people can opt out of your email. And this is not an extraordinary situation but a norm. We cannot provide…
Emoji for Email Marketing: Yes or No? 10 Rules to Use Emoji Symbols
Fun fact: in 2015 Oxford Dictionaries awarded emoji as a “Word of the Year”. This is a huge breakthrough for symbols and significant case to speak of. In online…
Improve Inbox Placement and Email Deliverability: Spam
Did you ever think how a few simple actions can really protect you from being sent to spam? Well, actually all previously mentioned tips also are important in reaching…
Improve Inbox Placement and Email Deliverability: Technical Aspects (Part 2)
The previous article has opened the topic on how you can improve your marketing campaign by covering important aspects of inbox placement and email deliverability.…
Improve Inbox Placement and Email Deliverability: Technical Aspects (Part 1)
Email marketing has one main task – to ensure your audience receives your message. It can be a real challenge to reach your potential customer and if you also…
How and Why to Reactivate an Old Subscriber Base
Over time, the “dead souls” (subscribers who do not react to emails) emerge even in the cleanest of bases. They spoil the general statistics and trustworthiness…
Email Validation: Why and How to Do It
We talk about email validation, the reasons why it is required and how it works, and we talk about how to check the presence of the domain and IP in the spam lists…