Why Do You Need to Follow Up?

Why Do You Need to Follow Up?

Just like in life, in email marketing, the initial interest to your offer does not guarantee to close the deal. That is why sales follow up emails are called to…

Anton ShabatovFebruary 18, 2020
Email Sender Reputation - why is important in 2020

Email Sender Reputation - why is important in 2020

The sender’s reputation (or rating) is the main criteria that affects the hit of emails in the Inbox folder (not the spam one). As in life, goodies are forgiven…

Anton ShabatovFebruary 12, 2020
Relationship Marketing Strategies in 2020

Relationship Marketing Strategies in 2020

Nowadays, being a god at attracting customers is no longer enough for effective business development. You need to learn how to make them come back. This is more…

Anton ShabatovFebruary 6, 2020
Email Campaign Tools for Agencies - Quick Review

Email Campaign Tools for Agencies - Quick Review

Criteria for choosing an email sending tool  We assume that you have already  Made a list of tasks that you want being solved with the help of email newsletters.…

Anton ShabatovFebruary 3, 2020
How to Improve Your Email Etiquette in 2020 (tricks and hacks)

How to Improve Your Email Etiquette in 2020 (tricks and hacks)

I tried to find relevant email etiquette rules for 2020. And you know what? 90% of what I’ve found is complete nonsense, outdated for like 50 years. It feels…

Anton ShabatovJanuary 15, 2020
Proofy + Mailerlite — Specifications and Benefits

Proofy + Mailerlite — Specifications and Benefits

An email newsletter is one of the most effective online marketing tools if you know how to use it. It allows you to increase the number of orders on the website…

Anton ShabatovJanuary 7, 2020
Brand New Email Marketing Trends in 2020

Brand New Email Marketing Trends in 2020

If we look back in 2019, we can notice many innovations it brought us. Email marketing benefited as well. In the past year, the appearance of AMP technology for…

Anton ShabatovDecember 24, 2019
Personalization 2.0 in 2020 — How to gain up to 100% deliverability?

Personalization 2.0 in 2020 — How to gain up to 100% deliverability?

The development of technologies keeps growing, and companies become more innovative in attraction customers. Now they choose multiple channels and new trends to…

Anton ShabatovDecember 17, 2019
How Does Your Dream Email List Look Like in 2020?

How Does Your Dream Email List Look Like in 2020?

Any company planning to build a successful business sooner or later will have to properly craft the email list (and the entire customer base in general, but more…

Anton ShabatovDecember 12, 2019
Proofy.io for increasing the Hubspot CRM outreach efficiency

Proofy.io for increasing the Hubspot CRM outreach efficiency

We suspect that you are already familiar with the functionality and charms of the Hubspot CRM. If not ― we recommend to register in their free trial version and…

Anton ShabatovNovember 26, 2019
3 DEADLY mistakes + 3 proven hacks for collecting email subscriber list

3 DEADLY mistakes + 3 proven hacks for collecting email subscriber list

In this article, we will skip things like “what is the email subscriber list” and “why do you need it”. We don’t see the point of wasting your time…

Anton ShabatovNovember 14, 2019
How to Find a Real Person Behind the Email Address

How to Find a Real Person Behind the Email Address

Know nothing about the person except the name? No problem, it’s enough! Read our guide and find people’s contacts easily. Today, in times of widespread…

Anton ShabatovNovember 1, 2019
6 Ways to Improve the Effectiveness of Your Email Marketing

6 Ways to Improve the Effectiveness of Your Email Marketing

Email may have started out as a platform for either personal/social or business reasons like sending birthday greetings, check-up messages, application letters,…

Anton ShabatovOctober 1, 2019
Turning Enemies Into Friends by Marketing Automation

Turning Enemies Into Friends by Marketing Automation

In the B2B market, the cycle deal can last for months or even years. Therefore, each client is weight in gold, and competitors never sleep. In this case, emotions…

Anton ShabatovSeptember 1, 2019
Segmentation in Email Marketing: Best Practices and Creative Ideas

Segmentation in Email Marketing: Best Practices and Creative Ideas

Have you ever faced the cases when you seemingly do everything right, but still you have low open and high unsubscribe rates? But do you apply email segmentation…

Anton ShabatovNovember 29, 2018
Abandoned Cart Emails: 10 Best Practices with Examples

Abandoned Cart Emails: 10 Best Practices with Examples

Mobile shopping is convenient but still a bit trouble-making tool. For buyers, it can have some difficult requirements or technical issues that can prevent completing…

Anton ShabatovNovember 15, 2018