Improve Inbox Placement and Email Deliverability: Spam
Did you ever think how a few simple actions can really protect you from being sent to spam? Well, actually all previously mentioned tips also are important in reaching…
Improve Inbox Placement and Email Deliverability: Technical Aspects (Part 2)
The previous article has opened the topic on how you can improve your marketing campaign by covering important aspects of inbox placement and email deliverability.…
Improve Inbox Placement and Email Deliverability: Technical Aspects (Part 1)
Email marketing has one main task – to ensure your audience receives your message. It can be a real challenge to reach your potential customer and if you also…
How and Why to Reactivate an Old Subscriber Base
Over time, the “dead souls” (subscribers who do not react to emails) emerge even in the cleanest of bases. They spoil the general statistics and trustworthiness…
Email Validation: Why and How to Do It
We talk about email validation, the reasons why it is required and how it works, and we talk about how to check the presence of the domain and IP in the spam lists…