In this article, we will skip things like “what is the email subscriber list” and “why do you need it”. We don’t see the point of wasting your time on the same content that you can easily Google and find a ton of material.
What we DO want to give you is the insights that we have come to in our practice while growing our startup Proofy.io from idea to launch on Product Hunt. (And IPO soon we hope!)
Reading the entire article will take you 3-4 minutes. But if you are already a professional in collecting a subscriber base ― read about the frequent mistakes. And vice versa 🙂
3 DEADLY mistakes (PLS DON’T)
It might seem strange that we start from mistakes, rather than a how-to tutorial. But do not rush to accuse us of pessimism.
“How to do” is much easier to understand when you are already aware of “How not to do”.
Therefore, let’s quickly describe some epic fails you might come to when creating a database of email subscribers.
Purchased email lists
Poor email collecting services
The use of social engineering
How these three ways will lead you directly to hell for marketers?
- This is ineffective.
If you perform an email newsletter without knowing the history and composition of this list, you will not get the desired results.
- You will almost certainly be caught spamming.
Both users and mail services. Conducting newsletter with purchased lists IS spamming. And the mail services block spammers (o reply?)
- You can get into the blacklist.
There are special organizations that help to block spammers by creating special email addresses – “spam traps” and “decoys”.
- Email addresses can be “dead”.
Many users use one-time email addresses for mandatory registration on the websites. When you use a purchased base, you perform a newsletter to a huge number of non-existent and unused emails.
To avoid contacting dead emails ― use bulk email validation by Proofy. BTW, great news here ―
3 proven hacks (PLS DO)
Here we come to the most interesting part. With the widespread use of spam detection and dead e-mails, how to achieve results?
- Collecting emails using reputable services
We recommend using our friends’ service ― finder.expert to find only verified prospects by domain or using LinkedIn, Facebook and Twitter data.
Guys allow you to conduct up to 2000 contact lookup for free every month. We use their services and are very happy, so they are proven by Proofy 😀
- Using Linkedin Sales Navigator
This is a sales tool that makes it pretty easy to find potential customers. How? It provides detailed user information, advanced search, and filtering. LinkedIn offers 30 trial days for free — you’ll be able to see if you need this tool.
- Collecting emails on your site by lead magnets
A lead magnet is a contact form for your visitors to enter their emails (or phones and so on) in exchange for a discount or some useful content. It helps in collecting high-quality leads and promote them through the sales funnel.
BTW, great news here: the simple automation tools for LinkedIn people nowadays could take another cup of coffee and chill for a moment instead of sending thousands of connection invites and messages manually. One2Lead – can do a perfect job on LinkedIn by collecting 2d and 3d connections you need (filtered by the job title, company domain and etc.) and sending them invitations to connect and sequential messages. Saves up to 16 hours of work on LinkedIn per week, just set up some basic settings and forget about LinkedIn until the automated campaign ends.
We do not claim the ultimate truth. Our task first is to warn you against actions that will get your email server blacklisted. And, secondly, to contribute to your success by telling you about the mistakes that we made.
In a nutshell ― finding a shortcut to a huge and super-qualitative subscriber list is real. Not fraudulently, but by providing value for your consumer.
Sincerely, your Proofy team.