How to mine gold with Proofy? Close.com use case

How to mine gold with Proofy? Close.com use case

Do you know the close.com cloud service? It’s not that popular as Hubspot CRM (which we already have in our integration capabilities), yet it has its own pros…

Anton ShabatovDecember 3, 2019
6 Ways to Improve the Effectiveness of Your Email Marketing

6 Ways to Improve the Effectiveness of Your Email Marketing

Email may have started out as a platform for either personal/social or business reasons like sending birthday greetings, check-up messages, application letters,…

Anton ShabatovOctober 1, 2019
How to create emotional content and make your audience feel something

How to create emotional content and make your audience feel something

Have you ever been on the verge of a breakdown while writing an article? Some writers regularly experience such a pleasure. That’s why I want to pretend I’m…

Anton ShabatovSeptember 25, 2019
Segmentation in Email Marketing: Best Practices and Creative Ideas

Segmentation in Email Marketing: Best Practices and Creative Ideas

Have you ever faced the cases when you seemingly do everything right, but still you have low open and high unsubscribe rates? But do you apply email segmentation…

Anton ShabatovNovember 29, 2018
What is Double Opt In and How to Use It in Email Marketing?

What is Double Opt In and How to Use It in Email Marketing?

Why there are so many talks about the double opt-in? What is the difference of it comparing with single opting in? And why you need to use this in your email marketing?…

Anton ShabatovMay 22, 2018
7 Best Email Blasting Services (In Case You Call It an Email Blast)

7 Best Email Blasting Services (In Case You Call It an Email Blast)

While the term email blasting is being modified, still it is a common practice to send the same letter to a group of recipients. However, now it is more about collecting…

Anton ShabatovApril 27, 2018
Why Are Emails Going to Spam? The Reasons and Ways to Escape Spam Filters

Why Are Emails Going to Spam? The Reasons and Ways to Escape Spam Filters

If you are a hardworking email marketer, you put a lot of efforts to create a perfect (according to your goals and views) campaign. But even the experts face difficulties…

Anton ShabatovApril 16, 2018
When is the Right Time to Send Marketing Emails?

When is the Right Time to Send Marketing Emails?

The mystery of the best time to send email keeps stealing the attention of the email marketers. However, it can be called soled with some minor clauses. All you…

Anton ShabatovApril 11, 2018
How to Send a Follow Up Email After Interview with No Response? Manual with the Samples

How to Send a Follow Up Email After Interview with No Response? Manual with the Samples

Doesn’t it sound familiar: you finished the interview with your potential employer or partner and you are excited to get the answer soon? But after a few days…

Anton ShabatovApril 3, 2018
Improve Inbox Placement and Email Deliverability: Technical Aspects (Part 2)

Improve Inbox Placement and Email Deliverability: Technical Aspects (Part 2)

The previous article has opened the topic on how you can improve your marketing campaign by covering important aspects of inbox placement and email deliverability.…

Anton ShabatovMarch 14, 2018
How and Why to Reactivate an Old Subscriber Base

How and Why to Reactivate an Old Subscriber Base

Over time, the “dead souls” (subscribers who do not react to emails) emerge even in the cleanest of bases. They spoil the general statistics and trustworthiness…

Anton ShabatovJanuary 31, 2018