How to create emotional content and make your audience feel something
Have you ever been on the verge of a breakdown while writing an article? Some writers regularly experience such a pleasure. That’s why I want to pretend I’m…
Segmentation in Email Marketing: Best Strategies and Creative Ideas
Have you ever faced the cases when you seemingly do everything right, but still you have low open and high unsubscribe rates? But do you apply email segmentation…
How to send a follow up email after interview with No Response? Manual with the Samples
The following situation will sound familiar to most of you. Every time after the interview you are eager to get the reply from your prospective employer or potential…
Improve Inbox Placement and Email Deliverability: Spam
Did you ever think how a few simple actions can really protect you from being sent to spam? Well, actually all previously mentioned tips also are important in reaching…
Improve Inbox Placement and Email Deliverability: Technical Aspects (Part 2)
The previous article has opened the topic on how you can improve your marketing campaign by covering important aspects of inbox placement and email deliverability.…
How and Why to Reactivate an Old Subscriber Base
Over time, the “dead souls” (subscribers who do not react to emails) emerge even in the cleanest of bases. They spoil the general statistics and trustworthiness…