In the industry where communicating with your customers has a primary importance, the main task of marketers is to find the right means of reaching your target audience. That is why mass email services have occupied such an important position in online sales. The creators of these tools are constantly improving their product so the marketing process becomes more and more effective and convenient.
You can reach as many people as you need and even personalize the campaign message. Your capabilities depend on the specifications of the service you use. That is why it is important to know what market can offer to you in order to choose the most suitable option for your business.
List of the Best Mass Email Services in 2018
We have summed up the experience and knowledge of our team, analyzed the materials of other experts and have created the list of the TOP mass emailing services that have proved they meet the requirements of the average email marketer in 2018.
- HubSpot Marketing. This is one of the leaders in online marketing that offers a variety of features for conduction business communication. It helps to automate marketing operations, ease the process of social media management and satisfy other needs in the online world. Here you will find assistance in full control over campaigns and other working operations. Apart from the main features, HubSpot offers landing page builder and SEO tools. Moreover, you can widen your experience by integrating other products from HubSpot and synchronize your data.
- Vertical Response. It is oriented on the small businesses and helps them to maintain contact with their customer base. It is enough for sending out well-designed newsletters, promoting materials and other emails. Ready-made templates can help in saving your time. Also, you can adjust them to different platforms it will be viewed from. Social sharing features will help you cover your audience in Facebook or Twitter as well. It has free options for clients who try to save money now. Moreover, users admit easy and pleasant layout of this email bulk service.
- Constant Contact. A wide audience of users cannot lie about the usefulness of Constant Contact. They claim it to be one of the most effective, easy and universal marketing tools. It can be used for generating leads and maintaining communication with your customer base. You can build your own templates or use the offered ones from the base with the opportunity to customize them. One more attractive perk of this service is the 60-day trial period, which is more than enough to get used to the interface and check out all the features.
- MailChimp. When it comes to mailing services, MailChimp is one of the firsts that may pop up in your mind. Being one of the best-known tools, it also has a huge experience in the industry that allows providing effective and useful assistance in email marketing. The proof is the percentage of the satisfied customers of MailChimp. To work on the design of your letters or sign-up forms, you can drag&drop required elements to add them to your project. Among remarkable features of this almost the best mass email service, there are building tools, complete automation of the selling process and analytical instruments to make improvements.
- GetResponse. Among the most recommended services, we can name GetResponse. It has proved that it can provide multiple types of assistance for marketers. Along with various online marketing functions like delivering emails, you can use GetResponse for setting webinars, create landing pages and organize lists of your customers according to their behavior. Scheduling emails is a great time-saving feature. Real-time tracking of readers’ activity helps to keep an eye on the effectiveness of your campaign.
- AWeber. With minimum efforts, you will be able to conduct your business activity online with the smart bulk email newsletter service’s features. You can create here customized messages using text or HTML editors. Here’s how you can maintain the interest of your readers and customers. Enhancing your productivity is possible thanks to the integration of other tools and systems for completing various tasks. Schedule emails, segment your audience, set preferences and auto-responders and many more in AWeber.
- Mailjet. It is popular among European users mostly. The main advantage here is the dedicated IP for your emailing operations. Thanks to this you will be the only one who is responsible for the reputation of your IP. For creating emails you will have an easy and understandable editor. With A/B testing feature you will be able to analyze the effectiveness of call-to-action parts and estimate the campaign results in general. You can adjust the content of the emails according to the interests of different segments of your audience. Also, you are ensured in not getting into spam folders.
- Campaign Monitor. This is a powerful and user-friendly service that is good in helping to achieve marketing goals and get the required results. Fast launching of the campaign is possible due to the great base of templates that can be customized and optimized in the system. Organize your customer data here to segment your lists and deliver a relevant content to each group. Analytics and social sharing features are added for improving your results.
- SendGrid. This bulk email delivery service specializes in quick and efficient email deliverability. It has free signup and offers a free plan with 40,000 emails monthly, which is good for startups that look for cheap solutions. At the same time, you will have a decent level of support. Comparing to other similar tools, SendGrid seems like the one with the large set of marketing features. Analytical part is also performed great where you can get insights into email deliverability, demographics, platforms and many more.
- SendPulse. This messaging platform has so-called artificial intelligence that levels up the quality of personalization of your emails. Also, you will be able to conduct SMS communication, deliver push-notifications and use SMTP. Users point out the tidiness and neatness of the interface and segmentation options.
- ActiveCampaign. Entrust automation and optimization of your campaign to one of the most successful bulk email marketing services. The service is useful not only in email marketing management but also great at researching your target receivers and adapts the message according to the received data. You can delegate ActiveCampaign tools website massaging, SMS and create various site forms using available functions.
- Marketo. With Marketo, you will be able to know every customer from to the unified data and respond according to this info. Collecting leads can be done via a special set of parameters that allow systematizing your lists. The forward-to-friend feature makes it possible to send emails to various platforms and maintain communication with every customer. Testing not only will provide the results of your campaign, but also will show what you can change to get better results. Marketo supports social media marketing as well.
- Autopilot. This bulk email service provider is known for focusing on providing an exciting process of getting new clients for your business. Autopilot team is constantly working on improving its performance. The thing worth mentioning is the opportunity to conduct online and online messaging. Target leads according to the collected info and gathers sign-up forms from your resources to acquire new users. Smart segmentation will help you find the required buyers according to the particular factors and organize them into lists at once.
- Remail. Convenient tool for quick launching of the marketing campaign. It is claimed to automate all possible email marketing operations to free time for other important business tasks. You can use pre-made templates and personalize them up to your needs. The developers ensure users that they will rarely face cases of getting into spam folders and your campaign will reach the target receivers. The two-week trial period is enough to estimate all the available features of this service.
- Benchmark. It uses the simplified technologies to show their power in the today’s industry of bulk emailing services. With this helper, you can communicate with the audience, engage people in your brand, collect data from sign-ups and manage the performance of your emails on any device. Real-time tracking of the campaign progress is included, to control open and bounce rates. Starters can benefit from the free trial with the opportunity to manage up to 2000 contacts. Integration of additional tools like PayPal, Magneto and so on is also available. The interface is multilingual so companies from all countries can work with Benchmark.
- Robly. The first thing that is worth mentioning when it comes to the Robly is that it uses OpenGen technology, that is created to ensure the sender the emails will be read by receivers. This approach allows raising your open rates up to 50% more. You can deliver emails and resend them with minor changes trying to reach the person again, as the persistence can be rewarded. Social sharing element is included. Also, get benefits from A/B-testing tools and responsive templates.
- iContact Pro. A relatively young representative of the mass emailing services that already has a reputation among marketers. The remarkable aspect of working with this mass email service provider is that here you will find automation functions, management of the social media communication with your audience, mobile-friendly operation and features for analyzing of your campaign results. Moreover, you can adjust your approach according to the interests and needs of the target receiver thanks to the customization of the messages and targeting. Here you will be able to track the engagement and activity of your audience on social media platforms.
- Sender. Whether you need to deliver transactional messages or informative emails and newsletters, you can ease your marketer’s life with this service. It is a good choice for e-commerce at a reasonable price. Also, you can integrate tools like WordPress, Magento, PrestaShop or WooCommerce. The interface is easy enough to make operations with a few clicks. Auto-resend and customization features for mass mailing are included. Users point out the high level of technical support in case you have any issues connected with learning Sender or solving any possible technical issues.
- FreshMail. A simple and creative representative of bulk email campaign services. It offers affordable pricing plans with a decent set of available features. As any respectable mailing service, it helps to personalize emails, create and save drafts for future typical campaigns, use ready-made templates for such purposes, and other features aimed at building relationships with your audience. With this tool, you can download and share HTML newsletters, edit files of this type and get benefits from template editor and autoresponder feature.
- Klaviyo. Despite the absence of a long-term performance in the industry, this tool has proved it is a good variant in comparison with other bulk email services. The main reason for its growing popularity is the direct orientation on the e-commerce activity in order to help companies to enhance their sales and coverage. Klaviyo promises to assist you in building a catchy campaign and level up social media communication with potential buyers. Among unique features, we can highlight improved segmentation and custom web-tracking tools.
Why Is It Important to Choose the Decent Bulk Email Service Provider?
The main task of ESPs is to ensure that you will reach your target receiver and your message will be read. The purpose of your campaigns is to enhance the brand awareness, strengthen the credibility of the product and company and set the trustful relationships with customers. You can enrich your coverage by investigating the market and adjust your approaches. As long as all those tasks can be done via mass email marketing services, you must be sure that the selected tool is worth your trust. Using the information from our list you can make the informed choice and expect results according to the features of the service.
Useful info about alternatives you can read here 8 Best Mailchimp Alternatives