Emails are Bouncing: How it affects email marketers and measures to take
Your unique, beautiful email text and enticing call to action don't make sense if people don't get your emails. There are a number of reasons why emails may…
How Email Signatures Can Boost The Success of Your Marketing Strategy
More than half of young white-collar workers start their day groggily going through inbox while still in bed and they continue checking their emails every few…
Why Do You Need to Follow Up?
Just like in life, in email marketing, the initial interest to your offer does not guarantee to close the deal. That is why sales follow up emails are called…
Email Sender Reputation - why is important in 2020
The sender’s reputation (or rating) is the main criteria that affects the hit of emails in the Inbox folder (not the spam one). As in life, goodies are forgiven…
Relationship Marketing Strategies in 2020
Nowadays, being a god at attracting customers is no longer enough for effective business development. You need to learn how to make them come back. This is more…
Email Campaign Tools for Agencies - Quick Review
"Personalization and automation of email marketing will help to adapt to the tastes and preferences of your customers and, thus, improve the quality of communication…
How to pick locks with Proofy + Mailchimp?
Hi guys! I am glad to see you and thank you for reading our articles. We put our heart and soul into each of them as a team, and we really hope they help you…
Email etiquette rules for improvement
What is email etiquette? I tried to find relevant email etiquette rules for 2020. And you know what? 90% of what I've found is complete nonsense, outdated for…
Proofy + Mailerlite — Specifications and Benefits
An email newsletter is one of the most effective online marketing tools if you know how to use it. It allows you to increase the number of orders on the website…
Latest Email Marketing Trends in 2020
If we look back in 2019, we can notice many innovations it brought us. Email marketing benefited as well. In the past year, the appearance of AMP technology…
How to achieve 95 + % open rates in Holidays 2019-2020
Writing this material I’ve found a whole bunch of articles telling that people usually read more newsletters during holidays, click more on the links and all…
Personalization 2.0 in 2020 — How to gain up to 100% deliverability?
The development of technologies keeps growing, and companies become more innovative in attraction customers. Now they choose multiple channels and new trends to…
How Does Your Dream Email List Look Like in 2020?
Any company planning to build a successful business sooner or later will have to properly craft the email list (and the entire customer base in general, but more…
How to mine gold with Proofy? Close.com use case
Do you know the close.com cloud service? It’s not that popular as Hubspot CRM (which we already have in our integration capabilities), yet it has its own pros…
Proofy.io for increasing the Hubspot CRM outreach efficiency
We suspect that you are already familiar with the functionality and charms of the Hubspot CRM. If not ― we recommend to register in their free trial version…
3 DEADLY mistakes + 3 proven hacks for collecting email subscriber list
In this article, we will skip things like “what is the email subscriber list” and “why do you need it”. We don't see the point of wasting your time on…
How to Find a Real Person Behind the Email Address
Know nothing about the person except the name? No problem, it's enough! Read our guide and find people's contacts easily (We mean how to find person by email). Today,…
6 Ways to Improve the Effectiveness of Your Email Marketing
Email may have started out as a platform for either personal/social or business reasons like sending birthday greetings, check-up messages, application letters,…
How to create emotional content and make your audience feel something
Have you ever been on the verge of a breakdown while writing an article? Some writers regularly experience such a pleasure. That's why I want to pretend I'm Julius…
Turning Enemies Into Friends by Marketing Automation
In the B2B market, the cycle deal can last for months or even years. Therefore, each client is weight in gold, and competitors never sleep. In this case, emotions…
Segmentation in Email Marketing: Best Strategies and Creative Ideas
Have you ever faced the cases when you seemingly do everything right, but still you have low open and high unsubscribe rates? But do you apply email segmentation…
Abandoned Cart Emails: 10 Best Practices with Examples
Mobile shopping is convenient but still a bit trouble-making tool. For buyers, it can have some difficult requirements or technical issues that can prevent completing…
How to Make a Good Average Unsubscribe Rate?
The reality of email marketing includes the fact that people can opt out of your email. And this is not an extraordinary situation but a norm. We cannot provide…
Emoji for Email Marketing: Yes or No? 10 Rules to Use Emoji Symbols
Fun fact: in 2015 Oxford Dictionaries awarded emoji as a “Word of the Year”. This is a huge breakthrough for symbols and significant case to speak of. In online…