Email deliverability is a critical metric for the success of your email campaigns and your overall mailing reputation. Proofy uses industry best practices to deliver the most accurate verification results possible. We strive to ensure our verification results reach maximum accuracy.
However, accuracy will decline over time as email users change jobs and their accounts are deleted. Additionally, users may delete or abandon their email accounts, leading to deactivation. Mailboxes can become full, email server settings can become misconfigured, and ESP – email service providers tighten their rules for senders while lowering thresholds for undelivered emails (bounces). Therefore, it is essential to periodically clean your email lists.
We can confirm the high accuracy of our email verification service, but we cannot guarantee the deliverability of your emails.
Deliverability depends not only on the cleanliness of your email list but also on the IP addresses used for sending, whether recipients have granted permission to receive your emails, the content of your messages, and even the subject line.
In other words, an Email Verifier cleans your email list and improves its quality but does not ensure deliverability to recipients.
If you send emails to a non-targeted audience, you will experience low open rates and a higher likelihood of being marked as spam, which will negatively impact your deliverability.
Service Commitment and Exclusions
To confirm the accuracy of Proofy’s verification, follow these requirements, your mailing practices must match the following criteria:
- Batch of at least 500 unique email addresses, verified with Proofy, and sent within a 24 hour period.
- Messages must be sent to email addresses verified with Proofy within the last seven days.
- Email addresses must be classified as deliverable.
- Bounces must be the result of an invalid (non-existing) email address. Unqualified bounces may include (but are not limited to) poor sender reputation, mail server misconfiguration / unavailability, etc.
- Email addresses that bounce must be indicated as invalid.
- Email addresses must have come from your own opt-in source (no purchased lists, etc.) and must be consistent with our Acceptable Use Policy.
If you believe we have not lived up to our guarantee, please open a feedback form within 30-days of the discrepancy. Qualified paying customers can receive a pro-rated refund and free users may receive additional verification credits.