All Blog Articles

Sender reputation decides inbox vs. spam — what affects it, how to monitor in Google Postmaster Tools, and the habits that protect it from damage in 2025.

Reducing customer churn is the strategic lever most businesses underuse. Seven proven relationship marketing strategies for stronger retention, repeat revenue, and brand advocacy — plus the list-hygiene step that makes them all work.

How to pick an email platform when you run campaigns for multiple clients. Selection criteria, six platforms worth reviewing, and common agency mistakes to avoid.

Connect Proofy with Mailchimp to keep your email lists clean and your campaigns landing in the inbox. Discover how this simple integration improves deliverability, engagement, and ROI for every campaign.

What email etiquette actually means today — the practical rules that still matter, the outdated ones to drop, and the patterns that produce emails people want to reply to.

Integrating Proofy with MailerLite helps you clean and verify your email lists automatically. Enjoy better deliverability, higher engagement, and stronger campaign performance with every send.

Discover the most important email marketing trends for 2025 — from personalization and engagement strategies to better deliverability. Stay ahead and improve your campaign performance with Proofy.

Holiday email campaigns reward the work done months before the peak and punish the shortcuts taken during it. This playbook covers planning, segmentation, cadence, creative, and the common pitfalls.

Personalization 2.0 is treating personalization as a complete practice — data hygiene, segments, timing, and measurement. The full guide and a realistic build order.