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Over 100 billion emails are sent every day — and a large number of them come from fake mailboxes. Shockingly, nearly 95% of employees fail to identify scam messages on time, exposing their companies to risks.

A valid email address is more than just a string of text — it’s an active, reachable mailbox that can receive messages. For marketers, keeping a clean and verified email list ensures higher deliverability, better engagement, and a stronger sender reputation.

Discover practical email outreach tactics that help you get more replies and build authentic connections. Learn how to personalize, follow up, and optimize outreach for real engagement.

Email automation helps you communicate with customers while saving time. Instead of sending repetitive messages manually, automation delivers personalized emails to the right people at the right time - keeping your audience engaged and your campaigns consistent.

Step-by-step guide on how to get free credits on Proofy. Follow the easy process to verify your email lists, earn bonuses, and keep your campaigns clean and deliverable.

Winning customer loyalty isn’t about discounts — it’s about connection. Email marketing helps brands build trust, deliver consistent value, and turn one-time buyers into lifelong customers.

Email bounces waste effort, budget, and reputation. Understanding why your emails fail to reach inboxes — and how to fix it — can dramatically improve deliverability and campaign performance.

Every email you send is a chance to promote your brand. A powerful signature can turn a simple message into a marketing opportunity — building trust, driving clicks, and improving campaign performance.

Most deals don’t happen after the first email. A thoughtful follow-up shows professionalism, builds trust, and keeps your offer top of mind — turning interest into real responses and lasting relationships.