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How to create emotional content and make your audience feel something

How to create emotional content and make your audience feel something

Have you ever been on the verge of a breakdown while writing an article? Some writers regularly experience such a pleasure. That’s why I want to pretend I’m…

Anton ShabatovSeptember 25, 2019
Segmentation in Email Marketing: Best Practices and Creative Ideas

Segmentation in Email Marketing: Best Practices and Creative Ideas

Have you ever faced the cases when you seemingly do everything right, but still you have low open and high unsubscribe rates? But do you apply email segmentation…

Anton ShabatovNovember 29, 2018
How to Send a Follow Up Email After Interview with No Response? Manual with the Samples

How to Send a Follow Up Email After Interview with No Response? Manual with the Samples

Doesn’t it sound familiar: you finished the interview with your potential employer or partner and you are excited to get the answer soon? But after a few days…

Anton ShabatovApril 3, 2018
Improve Inbox Placement and Email Deliverability: Spam

Improve Inbox Placement and Email Deliverability: Spam

Did you ever think how a few simple actions can really protect you from being sent to spam? Well, actually all previously mentioned tips also are important in reaching…

Anton ShabatovMarch 20, 2018
Improve Inbox Placement and Email Deliverability: Technical Aspects (Part 2)

Improve Inbox Placement and Email Deliverability: Technical Aspects (Part 2)

The previous article has opened the topic on how you can improve your marketing campaign by covering important aspects of inbox placement and email deliverability.…

Anton ShabatovMarch 14, 2018
How and Why to Reactivate an Old Subscriber Base

How and Why to Reactivate an Old Subscriber Base

Over time, the “dead souls” (subscribers who do not react to emails) emerge even in the cleanest of bases. They spoil the general statistics and trustworthiness…

Anton ShabatovJanuary 31, 2018