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How to create emotional content and make your audience feel something

How to create emotional content and make your audience feel something

Have you ever been on the verge of a breakdown while writing an article? Some writers regularly experience such a pleasure. That’s why I want to pretend I’m…

Anton Shabatov September 25, 2019
Segmentation in Email Marketing: Best Strategies and Creative Ideas

Segmentation in Email Marketing: Best Strategies and Creative Ideas

Have you ever faced the cases when you seemingly do everything right, but still you have low open and high unsubscribe rates? But do you apply email segmentation…

Anton Shabatov November 29, 2018
How to send a follow up email after interview with No Response? Manual with the Samples

How to send a follow up email after interview with No Response? Manual with the Samples

The following situation will sound familiar to most of you. Every time after the interview you are eager to get the reply from your prospective employer or potential…

Anton Shabatov April 3, 2018
Improve Inbox Placement and Email Deliverability: Spam

Improve Inbox Placement and Email Deliverability: Spam

Did you ever think how a few simple actions can really protect you from being sent to spam? Well, actually all previously mentioned tips also are important in reaching…

Anton Shabatov March 20, 2018
Improve Inbox Placement and Email Deliverability: Technical Aspects (Part 2)

Improve Inbox Placement and Email Deliverability: Technical Aspects (Part 2)

The previous article has opened the topic on how you can improve your marketing campaign by covering important aspects of inbox placement and email deliverability.…

Anton Shabatov March 14, 2018
How and Why to Reactivate an Old Subscriber Base

How and Why to Reactivate an Old Subscriber Base

Over time, the “dead souls” (subscribers who do not react to emails) emerge even in the cleanest of bases. They spoil the general statistics and trustworthiness…

Anton Shabatov January 31, 2018