Why Do You Need to Follow Up?

Why Do You Need to Follow Up?

Just like in life, in email marketing, the initial interest to your offer does not guarantee to close the deal. That is why sales follow up emails are called to…

Anton ShabatovFebruary 18, 2020
Email Sender Reputation - why is important in 2020

Email Sender Reputation - why is important in 2020

The sender’s reputation (or rating) is the main criteria that affects the hit of emails in the Inbox folder (not the spam one). As in life, goodies are forgiven…

Anton ShabatovFebruary 12, 2020
118 Spam Words that Will Make Your Email Marketing Campaign Fail

118 Spam Words that Will Make Your Email Marketing Campaign Fail

In order to improve user experience, email services provide special algorithms in order to protect people from receiving the unwelcomed mail – spam. Those technologies…

Anton ShabatovMay 7, 2018
Why Are Emails Going to Spam? The Reasons and Ways to Escape Spam Filters

Why Are Emails Going to Spam? The Reasons and Ways to Escape Spam Filters

If you are a hardworking email marketer, you put a lot of efforts to create a perfect (according to your goals and views) campaign. But even the experts face difficulties…

Anton ShabatovApril 16, 2018
Improve Inbox Placement and Email Deliverability: Spam

Improve Inbox Placement and Email Deliverability: Spam

Did you ever think how a few simple actions can really protect you from being sent to spam? Well, actually all previously mentioned tips also are important in reaching…

Anton ShabatovMarch 20, 2018